Basically mobile apps should perform two main functions: to reduce costs and increase sales.
If none of the functions are performed – are you sure you need such an app?
Usability for clients means cutting customer service costs for a company
The most important channel of online-sales for a modern retail which helps to earn money and loyalty of a mobile audience
Mobile working places
Fully functional distant working places in smartphones or tablets are created to increase efficiency of field managers
Electronic loyalty system
Bonus system without additional expenditures
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