The first step in the launch of the «Detsky Mir» network on the mobile market was the creation of an application with a loyalty system and a personal account for customers.
All bonuses are under reliable protection: the traditional bar code is replaced with a dynamic QR code that protects the bonus card from duplication and fakes.
The application replaces the physical bonus card. Everything you need is always at hand:

  • Convenient registration or instant creation of a new bonus card
  • Always current news feed with a detailed description
  • Personal account with the ability to track the history of operations, write-offs and accrual bonuses
  • A section with information about children to personalize offers

As a result, together, we gave an excellent start to the development of the mobile business of Russia's largest children products network. Clients receive a loyalty program in their pockets with additional savings and the ability to not miss discounts. And the company embodyes bonus cards at no additional cost and gets a new channel to activate customers.
Mobile application «Detsky mir» with a bonus card is one of the company's first public steps towards a new image in the digital environment. The design was created by the product department of our company, and mobile development for iOS and Android by 65apps. We are pleased to have found a fellow partner, with whom we will continue to develop a new, still young product.
- Mikael Geletsyan, Product Manager of Digital «Detsky mir»