Everything is simple: a mobile audience, mobile traffic and sales through mobile channel are increasing rapidly.
Mediascope research indicates that smartphones have already replaced computers. Retail companies publish statistics where they show a good example of using three sales channels (offline + online + mobile) which increase sales by 5 times. Digitized OMNI studies describe in detail what mobile business is capable of.
The conclusion is obvious: if an e-commerce business does not work with a mobile audience, it won't last long.
Attracting a new additional single channel of customers who only use smartphones
By increasing an average purchase amount, potential of resales, impulse purchases, and complementary goods
A thought-out interface, personal cabinets, independent management of a shopping cart, chat with support teams enabling customers to solve problems immediately without addressing them to call centers
INCREASING BRAND LOYALTY
By means of personal interaction: updating product catalogues, notifying about promotions, providing accumulative discount system
INCREASING CONVERSION RATE OF CLOSED DEALS
As a result of push-notifications, reminders about abandoned shopping carts, simplified payments through apple pay / android pay mobile services
BOOSTING RETENTION RATES
Via easy interaction, constant contact point and transparent analytics of customers' shopping behavior