Product Management Approach

Quick-impact project for your business with

Using product management approach we start a project with exploring an idea behind it, not technical requirments. Then together with the client we bring the idea to life along with finding the fastest and low-cost way of testing its efficiency, creating business plan, giving P&L statement and carrying out the project with an aim to make the client's business work.

Thus we provide high-level expertise as well as experience in app development and in product management which we have been gaining for over 10 years of work in eComm, FinTech, HealthTech, FoodTech, IoT, logistics and other spheres.

Sergei Soldatov

Director of Product Management in 65apps (ex. Alfa Bank, Smartcat.ai and other)

Product Management Approach is:

Diving into key metrics of client's business

Exploring users and their real needs

Creating the product vision and development strategy

Forming hypotheses and measuring their efficiency

Monitoring metrics and reaction to changes

Finding out principal aspects of business and their impact

Facts

Just 2-3 in 10 product hypotheses have positive impact on metrics

17% of companies close because of the difficulties in releasing their product

Project which cost is $1m have a 50% higher chance of failing than a project which costs $350k

3-4 hypotheses have no impact at all, 2-3 worsen metrics and 1 may prove profitable in the long run. We determine their effect at an early stage and reduce costs on inoperative hypotheses.

Big projects are packed with functions, as well as they have complicated architecture and many changing parts. That makes it almost impossible to develop them well from the start till release.

While developing complex and big products, their functionality is becoming so vast that you have to put all your effort into supporting a product instead of developing it.

Comparing traditional and product management approaches

Success criteria

Product management approach

Traditional outsource model

Improving business metrics

Time periods and scope of work

Flexibility and reaction to users feedback

Longterm planning and implementation

Result

After each iteration

After the app is fully developed

Outcome